A new market is developing in the creation of intelligent transport systems integrating transport freight forwarding into the role of trucking companies with those of manufacturing, warehousing, retailing and other parts of industry sending freight.

High speed broadband and mobile communications are helping FreightNow™ in integrating even the smaller freight forwarding company to access express freight at the click of a button. 30 per cent of trucks on urban roads at any one time are running without a payload and 50 per cent of the long-range trucks on Australia's highways are also running empty

With the supply chain accounting for a large percent of many company's total costs, businesses of all types must extract greater value. A freight company must Improve asset utilisation and reduce back-office inefficiencies. This is crucial in staying competitive in the market. FreightNow gives business a communications tool designed to give customers the power to tender, negotiate and confirm transactions for freight in real time. Members can choose to communicate with one or more partners in private trading groups or in open trading groups.